Quality is key when sourcing fabrics. We really value the reactions we get from our customers and are always so happy to hear that our products go from sibling to sibling, without losing on quality. We don't want to go for less!

There is not a single day that we are not concerned about the impact on how we do business. This responsibility keeps us alert at all times. It comes with a lot of challenges, certainly as a small company. Therefore we truly believe continuous improvement is the way ahead.

We are proud to work with fine partners who also believe in the values we care about. So many people get involved in the process from a simple idea on our design table to the actual product in the shop. And every single one of them must be treated in a correct and ethical way.

In the past years we daily received world-wide queries from suppliers and factories, offering their skills or fabrics. Most of the time, the working conditions for the people are not very clear, and the prices often very low. This is not an option! We understand that whenever the price we would pay is low, someone else pays the price. We can guarantee our products come with a fair price for fair labour. #whomademyclothes

Although we also like to evolve and enjoy developing new things we are proud to have a continuous collection with models available all year long. We believe in slow fashion, certainly in the constantly changing baby market, where new customers arrive on daily basis ;) Why would a great fit be less valuable after the season passed?#consciousconsumer